How It works

Want to launch big, turn heads,
or pack the place?

Controlled Chaos delivers.

THE BRIEF

First, we identify your goals:

Brooklyn Gin is launching its latest creation: a refined gin with mandarin and tobacco notes, offering a crisp, woody flavour that embodies sophistication. Inspired by Brooklyn’s vibrant jazz and art scene, this new product blends artisanal craftsmanship with the bold energy of the city.

Targeting ambitious professionals, NYC influencers, and hospitality leaders aged 28–45, the launch aims to position the gin as a must-have for elevated evenings and curated cocktails. Through an immersive jazz-inspired event, strategic gifting, and a striking digital campaign, Brooklyn Gin will cement its place as a staple for tastemakers and trendsetters alike.

Please note, this concept is purely hypothetical and serves as an example of the type of experiential marketing campaign we could create.

The CONCEPT

Every Controlled Chaos experience starts with a concept:

For a gin brand with rich mandarin orange and tobacco notes, we’ve crafted an experiential concept that brings out its crisp, woody character with a touch of Brooklyn flair.

Drawing from the city’s vibrant jazz and art scene, this campaign blends local sophistication with the timeless appeal of vintage New York.

The vision

We believe that every exceptional experience starts with a strong vision:

This board evokes the moody atmosphere of a Brooklyn jazz club, merging the depth of mandarin and tobacco with the elegance of a bygone era. The visuals set the stage for a sophisticated, evocative event where every element feels authentic to the spirit of jazz-age Brooklyn.

The Invite

We set the stage with an invitation that teases what’s to come:

Inside, curated pieces will immerse recipients in the brand’s sensory story. An engraved candle echoing the gin’s notes; a vinyl record with smooth Brooklyn jazz; artistic, custom coasters; and a bottle of the finest gin, illuminated within a glowing neon box — a bold hint of the vibrant experience awaiting them.

The Photo op

We’ll capture the vibe with a mix of editorial, interactive, and artful photo installations:

Guests are transported back in time through a play on color and black-and-white imagery, echoing the allure of jazz culture. Each shot becomes a window into the brand’s story, blending modern luxury with retro elegance.

The Decor

Every corner is an experience, so we’ll create a backdrop that invites guests to truly feel the brand's spirit:

Transform the space to echo the theme, incorporating strategic mood lighting, vintage bar carts, and curated jazz-era accents.

The Food

We’ll tell your story through all of the senses — taste included:

Elevate the senses by pairing flavours that blend tradition with innovation. Each dish and drink captures the gin’s unique notes, offering guests a layered experience that resonates with the brand’s flavour profile.

The little things

It’s the small details that leave a lasting impression:

From delicate floral arrangements to artful lantern lighting and a vinyl listening studio, every touchpoint adds a layer of charm and texture.

The Takeaway

We move beyond branded swag:

Gifts that stand the test of time – swanky dice, a crystal decanter, or ambient lighting inspired by the event – become lasting keepsakes that remind guests of the gin’s allure and the experience.

From there?

Execute. Execute. Execute.

We’ve got it covered

Based on your goals, we’ll bring your vision to life with a detailed execution plan, curated vendor recommendations, a tailored budget breakdown, and an experienced professional to ensure everything runs seamlessly on-site.